What?
How might we help users discover, decide and book tickets for a movie currently in cinemas in a fun, intuitive and engaging way?
Scenarios
At home on the tablet trying to find a good movie to go watch on the weekend
At the park on the phone trying to find a good movie to watch
In the car on the phone trying to find showtimes for a particular movie
In a new city trying to find a particular movie to watch in a theatre nearby
Top use cases
When and where is particular movie is playing ?
What are the movies playing near me ?
What's playing at particular movie theatre ?
Reserve Saturday morning tickets for particular movie ? *
